About

Hi, I'm Sim, an Italian-born American technologist, writer, photographer, storyteller, and creative director.

Listen to my deep interviews podcast SimOnAir, look at my Photo essays with pictures that transport you somewhere else, and get a Newsletter that won’t turn you into a tech zombie.

Me in 30 seconds

I am fond of tools that you can use without being used by them, and a big fan of tech that empowers you without turning you into a minion.

That's why I’ve always enjoyed self-producing my work through writing, design, coding, recording, acting, taking photos, and editing—even while traveling the world.

“Metaphorically speaking, a person's ideas must be the building he lives in—otherwise there is something terribly wrong.”
— Soren Kierkegaard

Back when algorithm was academic vernacular and not part of a kindergartener’s vocabulary, I paid the bills as:

• Pre-algorithmic YouTuber, with over 1M organic views per satirical video for years.
• Senior Correspondent on Comedy Central, where I wrote, performed, and directed segments that reached millions of viewers.
• Public radio host and TV producer of multiple shows and segments, reaching over 248M combined organic views on OTT platforms.
• Random things such as: Anime voice actor in “Neon Genesis Evangelion,” “Gundam,” “Code Geass,” starting a community for improvisers, founding a book-publishing company, volunteering as a teacher—plus more.

In my early 20s, I studied as an industrial designer and linguist (not in English) but became neither: I performed and taught improvisation on stage for almost a decade across continents and historical theaters—while also graduating from YCombinator’s Startup School.

Career

I spend my time as a creative marketing strategist and technologist growing public companies and startups, also via Hoomane.

Previously, I directed and performed in segments for Comedy Central and Discovery such as Trumplandia, Lercio, and tens more.

Before performance and brand marketing, I was a content producer and writer. I organized shows and learning programs for and with the iO Theater and The Second City across the US and Europe.

My photography was awarded at the Tokyo International Foto Awards. I was interviewed about my work on GQ Italy.

Select Writings

• How to Stare at Your Phone Without Losing Your Soul
• The Cheat Sheet of Unwisdom
• The Lost Art of Single-Tasking Devices

Select Podcasts

• The Art of Paying Attention, with David Pasquesi (Marvel, VEEP, Star Wars)
• The Ego of Metrics, with Ben Grosser (University of Illinois)

Have 2005 nostalgia? Here's some RSS (simone.org/rss).

Get in touch

You can hit reply on any newsletter issue, get in touch via Hoomane (my creative agency) to work together, or shoot me an email here: